An Incomplete Manifesto for Growth

"Written in 1998, the Incomplete Manifesto is an articulation of statements that exemplify Bruce Mau's beliefs, motivations and strategies. It also articulates how the BMD studio works."

1. Allow events to change you.
2. Forget about good.
3. Process is more important than outcome.
4. Love your experiments (as you would an ugly child).
5. Go deep.
6. Capture accidents.
7. Study.
8. Drift.
9. Begin anywhere.
10. Everyone is a leader.
11. Harvest ideas. Edit applications.
12. Keep moving.
13. Slow down.
14. Don’t be cool.
15. Ask stupid questions.
16. Collaborate.
17. ____________________. (Intentionally left blank)
18. Stay up late.
19. Work the metaphor.
20. Be careful to take risks.
21. Repeat yourself.
22. Make your own tools.
23. Stand on someone’s shoulders.
24. Avoid software.
25. Don’t clean your desk.
26. Don’t enter awards competitions.
27. Read only left-hand pages.
28. Make new words. Expand the lexicon.
29. Think with your mind. Forget technology.
30. Organization = Liberty.
31. Don’t borrow money.
32. Listen carefully.
33. Take field trips.
34. Make mistakes faster.
35. Imitate.
36. Scat.
37. Break it, stretch it, bend it, crush it, crack it, fold it.
38. Explore the other edge.
39. Coffee breaks, cab rides, green rooms.
40. Avoid fields. Jump fences.
41. Laugh.
42. Remember.
43. Power to the people.

Bruce Mau Design